Target population: Parents of children aged 4-8, children aged 9 to 17 and one of their parents/guardians (parent more involved in the child’s activities with the media).
Type of sample: Three-stage stratified random representative sample.
Strata: Geo-economic stratum (3 geo-economic strata) and urban/rural settlements
Data collection method: Personal interviews at respondents’ households (CAPI); Children completed sensitive parts of the questionnaire by themselves.
Method of selecting respondents: In cases when there were more than one 9-to 17-year-old household members, the last-birthday method was applied. In households where there were more than one parent/guardian, interviews were conducted with the parent who was more familiar with the media use of the selected child.
Size of sample: 1,050 parents and 655 children
Data collection period: August 2018
